Samsung's art museum in three buildings by three star architects: Botta, Nouvel, and Koolhaas. Korean traditional art meets contemporary.
Museum 1 (Botta) for traditional Korean; Museum 2 (Nouvel) for contemporary. The architecture alone justifies the visit.
All three buildings require at least 3 hours. The Itaewon location allows for neighborhood exploration after.
Architecture enthusiasts, Korean art devotees, design tourists
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